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Avoid These Twitter Marketing Mistakes

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Avoid These Twitter Marketing Mistakes

Although you may have heard strong opinions on how to use Twitter properly, there really is no right way. There are people who use Twitter purely for the social aspect and chat about their day, their relationship, gossip, etc. There are other people who use it strictly for business and branding.

You are free to use Twitter for whatever purpose you choose. However, if you are marketing your website, products, and/or services, then there are things you’ll want to avoid if you plan on your efforts being effective.

  • Self-Promo Overload
    It’s important to remember that Twitter is ultimately a social platform, not a sales platform. Although there’s no harm in dropping a promotional tweet here and there, you’ll need to mix it into regular tweets that offer something a little more than only your latest sale. Share articles you read and other interesting stuff you find online, but don’t simply push your own promo, or else you’ll lose credibility quick.
  • What Are You Doing? (No! not literally!)
    The Twitter home page famously reads “What Are You Doing?” just above the field where you type in your 140 character tweet update. However, that doesn’t mean that you add an update every 5 minutes with messages like “I’m peeling potatoes”, “starting the car”, or “havin’ a smoke”.  Of course, it’s fine to send a few really personal or even mundane tweets throughout the day, but don’t lose sight of Twitter’s primary function which is to socialize, network and connect. You need to be somewhat engaging.
  • Don’t Be Auto-Social
    There are extra tools that you can use now to automate some of your Twitter tasks. While some people swear by them, many Twitter users despise them. It takes away from the very essence of connecting and networking when you have everything automated.  Many feel like it’s a bit spammy as well when you choose to follow someone and receive a DM (direct message) from them seconds later with  link promoting their website.  If you are sending out automated messages, why not just a “hi” and a “thank you for following me”?
    Whether or not to use automation is up to you, but maybe wait until you get a taste of it yourself  and also get a feel of how other people are talking about it on twitter before making a decision.

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Twitter Tools That Add Convenience

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Twitter Tools That Add Convenience

Anything that makes life easier, or is deemed a “time-saver”, is a popular commodity online, so it’s not surprising to see several applications being developed that add a little extra functionality to Twitter for it’s users.

There have been several application released that allow you to schedule your tweets for a later time and date. many of Twitter’s users feel that this takes something away from the heart and soul of Twitter, which is the whole idea of being social, and connecting , often in real time. However, there are also a group of users who embrace the convenience and automation that many of the add-ons bring.

To help you get an idea of what’s available out there, here are a few of the popular ones right now, and what they can do to add a little convenience to your twitter experience:

Tweet Later
This is probably the most popular service right now for scheduling your tweets. If you want to schedule one, or a series of messages to be broadcaster at a later time or date, then you can do that easily with Tweet Later. This handy little ap also allows you to follow anyone who follows you automatically, as well as send them an automated message when they follow you.

Social Too
This Twitter helper lets you automate the following of new followers as well. It also gives you the option of having lists sent to your email of people who both follow and un-follow you. Now, most people advise to not put any weight in who unfollows you, but others like to keep tabs in case there is a pattern of un-follows that match up with types of messages that they are tweeting.

Tweet My Blog
A pretty popular trend is to tweet your latest blog post (if you have one). If your blog is built on WordPress, then you can use Tweet My Blog to automatcially Tweet your latest post.

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