Categorized | Twitter Marketing

If you haven’t actually used Twitter and only heard about the basics of  it being a micro-blogging method that allows you to spurt small messages with a maximum of 140 characters, you may roll your eyes with a response along the lines of “what’s the point?”.  However, it’s exremely common for that mindset to quickly turn around once a person actually utilizes Twitter to it’s fullest capabilites.

The number one reason that Twitter is a great tool for marketers is that it separates itself from all the other techniques, making it’s only function to be a ultra fast connection to create and build relationships.

The real-time interaction is simply unbeatable and the although it initially sounds like it would be a waste of time to some, the 140 character message limit actually seems to be a major benefit. Maybe that’s because with only 140 characters, you are forced to choose every word very carefully to ensure that the message is effective?

Another reason that twitter works well for marketers is that you have a network base of readers who chose to follow you and read your messages because they are interested in what you have to say.  There are those who abuse the system ad follow mass amounts of people in bulk just with the hopes that those people will feel obligated to follow them back, but for the most part, people follow you out of interest or recommendation from another user they respect.

Ultimately, Twitter has several reasons that it works well for marketers and it’s increasingly becoming the must-use networking tool for Internet marketers.

If you haven’t already, try create a Twitter profile today and start tweeting your way to new followers, customers, joint ventures, and just plain addictive fun!

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